Earth’s lithosphere is made up of seven large tectonic plates and a number of smaller ones. The theory of plate tectonics that describes how these plates move…
Category: Resources
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and…
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re…
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and…
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer…
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing…
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. trust, and customer confidence and makes collaboration…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…
"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let…