Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI…

Campaign optimization strategies that actually work in 2026

Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been…

What should marketers let go of in 2026?

I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and…

How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result…

Building systems of trust in the age of AI while staying human at heart

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with…