What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…
Category: Resources
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align…
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…
Website homepage design: My favorite 32 examples to inspire you
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility. When I first…
Generative engine optimization for small business: How to win with a small budget in 2026
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based…