As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI…
Category: Resources
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re…
Why Loop Marketing matters in 2026, according to our State of Marketing report
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate…
Creating Video for Instagram: 13 Tips from Brands You Love [+ Examples]
Creating video for Instagram is one of my favorite marketing tasks. </span></span><!– end HubSpot Call-to-Action Code –></p> <p>From in-feed videos to Reels, Instagram Live, and…
What Were Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. Executive Summary What is AI personalization? Why use…
How to humanize AI content to rank, engage, and get shared
My first taste of AI was “SmarterChild” in the early 2000s. It was a chatbot you could have a “conversation” with when your real friends…
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with…
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts,…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and…