When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all…
Category: Resources
Should you use AI logo generators for your business? Here’s my honest recommendation
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana…
The easy formula to calculate true CAC across all your marketing channels
Why Traditional CAC Calculations Fall Short Understanding the Two Types of Multi-Channel CAC The True CAC Formula Components Handling Multi-Touch Attribution Real-World CAC Calculation Example…
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make…
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our…
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I…
The essential SEO tutorial for thriving in the age of AI-driven search
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in…
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…