Is Threads losing steam? Here’s what we know [new research]

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly…

We asked customers how they like to communicate with brands [HubSpot blog survey]

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot,…

Debunked by AI: The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a…

41 Instagram features, hacks, & tips everyone should know about

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way…

How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the…

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has…

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make…

How to maintain authenticity in your social media strategy — even with AI

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer…

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities…

12 social media trends marketers should watch in 2025 [new data]

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report,…