Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…
Category: Resources
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She…
How to Deliver Bad News in Sales Like a Pro
Delivering bad news is never easy. Most of us try to avoid it, but whether you’re notifying a client about project delays, informing a prospect…
8 Negotiation Mistakes to Avoid, According to Experts
Negotiation is an art that requires strategy, empathy, and preparation. Whether you’re closing a sales deal or finalizing a business contract, small mistakes can derail…