Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50%…
Category: Resources
7 Soft Skills You Need to Achieve Career Growth
Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Perhaps it’s someone with amazing soft skills…
What is Comparative Advertising? [+ Examples]
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative…
15 Best Motivational Podcasts You Need to Hear
We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time…
How to Monetize Instagram Reels With Reels Play Bonus
An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and…
The 21 Best Lead Generation Tools in 2022
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This…
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your…
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a…
Topical Content vs. Evergreen Content: How Both can Boost Traffic
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you…
How Much Do Content Creators Make? [Average Salary in 2022]
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there,…