</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>I’ve worked in digital marketing for nearly 20 years, with more than a decade focused on SEO. In that…
Category: Resources
What you’re doing wrong in your marketing emails according to an email expert
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust…
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they…
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm…
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a…
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content…
Generative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice…
Creating a B2B buyer journey map in 8 steps
What is a B2B buyer journey map? Benefits of B2B Buyer Journey Mapping How to Create a B2B Buyer’s Journey Map Putting Your Journey Map…
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no…