It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased…
Category: Resources
"You can make money doing this?!"
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all.…
I tried 8 AI project management tools to see if they’re worth it
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across…
12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to…
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up…
Spam trigger words: How to keep your emails out of the spam folder
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.)…
The AI revolution killed your website traffic. It’s also your biggest opportunity.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And…
I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far…
The top search engines other than Google [+ some you might not expect]
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on…