I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol’ marketer like me,…
Category: Resources
Answer engine optimization case studies that prove the ROI of AEO in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>This shift has given rise to answer engine optimization (AEO) — the practice of structuring content so AI systems…
Brand optimization: What it is and why your AI visibility depends on it
</span></span><!– end HubSpot Call-to-Action Code –></strong></p> <p>While the phrase may sound new and exciting, brand optimization has been around for years. It’s all about brand…
Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools…
AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks,…
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to…
Community marketing: How to use it to drive customer advocacy and reduce CAC
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles,…
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at…
Answer engine optimization strategy beyond basic SEO and AEO tactics
If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are…