Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.…
Category: Resources
14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can…
Getting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however,…
Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One…
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…
The end of "Hey {First_Name}": AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about…
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates…
Microsoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to…