With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But here’s what I’ve experienced firsthand:…
Category: Resources
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to…
17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything…
Here are the most popular AI video tools that are actually worth your time
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly…
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…
How to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following.…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…
Secrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent…
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions…