Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies…
Category: Resources
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic…
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that…
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with…
Drowning in a Sea of Sameness: How brands can rise above the AI-generated noise
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s…
"You can make money doing this?!"
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all.…
I tried 8 AI project management tools to see if they’re worth it
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across…