According to the Q2 2021 Global Gift Card Survey, gift card industry in Brazil is expected to grow by 15.1% on annual basis to reach US$ 5082.2 million in 2021.
Despite near-term challenges in 2021, medium to long term growth story of gift cards in Brazil remains strong. The gift card industry in Brazil is expected to grow steadily in H1 2021 and record a strong growth in H2 2021.
The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 13.0% during 2021-2025. The gift card market in the country will increase from US$ 4416.7 million in 2020 to reach US$ 8276.9 million by 2025.
Brazilian gift card market in 2020 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially beginning Q2 2021.
As the e-commerce business continues to grow in Brazil, it will also benefit the growth of the gift card segment in the coming months. Brazilian e-commerce sales rose by over 63% during 2020, as consumers shifted to online shopping due to the pandemic. The e-commerce growth was also driven by shift of brick and mortar retailers and small merchants to online channel to improve their reach.
The growth in gift card market is likely to supported by mobile gift cards as contact free payments becomes an emerging trend owing to the pandemic. Consequently, e-gift cards are expected to gain momentum and are expected to witness growth in the coming quarters.
The gift card market in Brazil has also seen entrance of global players in the market. For instance, in November 2020, InComm Payments, a global payments solutions provider, acquired Todo Cartoes, a closed-loop gift card processor in Brazil, to expand its presence in Brazil. The deal will allow InComm process and distribute closed-loop gift cards to retailers in Brazil.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Brazil. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Scope
Closed Loop Gift Card Market Share by Key Retailers
- Casino Guichard-Perrachon SA
- Natura Cosmeticos SA
- Wal-Mart Stores Inc
- Lojas Americanas SA
- Adeo Groupe
- Cencosud SA
- Magazine Luiza SA
Total Spend on Gifts in Brazil
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Brazil
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Brazil
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Brazil
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in Brazil