Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this…
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8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…
Generative engine optimization for small business: How to win with a small budget in 2026
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why…
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can…
Creating Video for Instagram: 13 Tips from Brands You Love [+ Examples]
Creating video for Instagram is one of my favorite marketing tasks. </span></span><!– end HubSpot Call-to-Action Code –></p> <p>From in-feed videos to Reels, Instagram Live, and…
Email marketing automation tools: How to choose in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>Today’s marketing teams need platforms that offer predictive analytics, journey-based targeting, drag-and-drop journey builders and behavioral triggers, unified customer…
The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”…
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust…