Beko presents the future of kitchen life at EuroCucina 2026, uniting heritage, design and purpose

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EuroCucina 2026 marks a key moment in which Beko’s strategic pillars —Legacy, Design and Purpose— are made visible through four different brands. Together they demonstrate that a shared vision can generate truly different results and that the kitchen continues to be the space where innovation is most important.

At the fair, Beko shows the combined strength of its multi-brand portfolio—led byWhirlpoolybackhoealong withHotpointyBauknecht— each with a different role but supported by a common industrial base. From AI-powered refrigeration to smart food preservation systems and seamless integration, EuroCucina reflects Beko’s commitment to a sustainable, intuitive, attractive and accessible lifestyle. Throughout the pavilion, the focus is on appliances that integrate seamlessly into the kitchen—smooth surfaces, invisible hinges, handleless doors—enhancing everyday life without adding complexity.

Can Dinçer, CEO, Beko commented:“The kitchen is no longer just a space for cooking, but the heart of the home, where innovation, design and sustainability converge to shape our lifestyle. At EuroCucina 2026, we demonstrate that the future of the kitchen is born from the intersection between human-centered innovation, purposeful design and cultural heritage. Integrated appliances are where these ideas find their greatest expression and where our clearest strategic ambitions are taking shape in Europe and globally.”

HomeWhiz: The common thread between brands

HomeWhiz is the central axis of Beko’s proposal: a unified digital ecosystem that provides full connectivity between all home appliances.HomeWhizacts as the intelligent thread that unites each brand’s unique philosophy. By offering users a simple way to control their entire home through their mobile devices, HomeWhiz transforms complex consumption data into clear, actionable information, recording daily, weekly and monthly resource usage, helping households create smarter, more efficient routines.

Whirlpool: Sensing what matters

Whirlpool’s proposal at Eurocucina puts people and their well-being at the center of every technological decision, guided by a clear purpose: to improve everyday life through purposeful innovation and intuitive performance. At the heart of the Whirlpool experience is the vision of an integrated kitchen as a space where refined aesthetics and intelligent design are inseparable: premium appliances that integrate naturally into the architecture of the home, forming a smart, connected environment driven by technology6^THSENSE. Whirlpool shows how appliances can adapt to people’s lifestyles. Among the new features, the oven stands outWCollection conceived under the idea that precision should be simple. With a 73 L cavity and the technologyCook4up to four dishes can be cooked simultaneously without mixing flavors or aromas, which can significantly reduce both cooking time and energy consumption compared to sequential preparation of dishes.¹Taking advantage of this capability, the functionPizza PartyCook4 also extends to one of the most shared types of meals. It allows you to cook up to four fresh pizzas simultaneously in just 15 minutes, achieving uniform browning on both the top and bottom and on all levels.². In refrigeration,AI AdaptiveCooluses AI-based learning algorithms to analyze usage habits and environmental conditions, always maintaining the optimal temperature for food preservation. The system can deliver up to 20% energy savings under optimal conditions, a significant improvement thanks to real-time adaptive control instead of fixed cycles³.

Beko: Reliable innovation for everyday life

With reliability as a fundamental pillar of its brand philosophy, Beko presents at EuroCucina solutions aimed at helping homes better manage their energy and water consumption through smart and connected technology, designed to last. In this context, Beko presents Homewhiz Energy & Water management, a solution that allows you to visualize and understand resource consumption in a clear and intuitive way. Unlike traditional efficiency ratings, HomeWhiz gives users real-time information on the exact energy and water consumption of their appliances, by program, by day, and over time. In the case of free-standing dishwashers with technologyPowerIntensewhere HomeWhiz monitors energy and water consumption in each cycle. With water consumption of only 5.9 liters per cycle and PowerIntense technology, which offers up to five times the cleaning performance⁴the dishwasher reflects Beko’s commitment to long-lasting performance for everyday use.

Also presented is theBeko Modular Refrigerator Concepta prototype in pre-production that raises a new question about what a refrigerator can be. Instead of a single fixed appliance, the system is made up of independent cooling modules that can be stacked, separated or reconfigured as the home’s needs change. Each module can operate as a stand-alone compact unit or be combined to form a complete cooling system. Beyond their function, they are designed to integrate into the space like furniture: as surfaces, as storage, as items you would actually choose to have at home. This concept responds to an increasingly evident reality: as living spaces become smaller and household needs change more frequently, the demand for appliances that can adapt to these changes grows.

Hotpoint: Built on trust, designed to care

Hotpoint has been a trusted ally in the home since 1911, thanks to its deep knowledge of the real needs of homes. At EuroCucina, this philosophy comes to life through Caring Solutions: a range of appliances designed to help people take better care of their homes, their loved ones and everything that matters. In refrigeration, technologyVitalCare™uses three carefully selected light shades to preserve the antioxidants of fruits and vegetables for up to seven days⁵whileFreshShield™ Maintains an optimal humidity level that keeps food fresh up to four times longer⁶. In the kitchen, VitaCare™ Steamhelps preserve vitamins A and C, maintaining juiciness⁷proving that steaming doesn’t have to be boring and can deliver deliciously juicy results. Connected care goes beyond the kitchen:SmartProtectmonitors the status of household appliances to detect possible incidents in advance, whileDirectSupportgives users direct access to customer service through the HomeWhiz app, eliminating wait times and providing a more personalized and efficient support experience.

Bauknecht: Engineering excellence, down to the last detail

Bauknecht presents its premium range of built-in appliances at EuroCucina, with a focus on precision engineering and refined design. With deep roots in German tradition, the brand has forged its identity around improving everyday life through innovative technology, a philosophy that permeates every appliance on display. Temperature control system HeatControlon induction hobs guarantees stable and uniform cooking on a wide variety of dishes, while the microwave withtecnología Pure Steamoffers 100% steam cooking, preserving nutrients, moisture and natural flavors for healthier results.⁸ When refrigerated, theInvisible Rail technologyBauknecht’s patented design hides the sliding rail system behind the front of the furniture, achieving perfect integration without compromising the finish.

The Pavilion: A space designed around the kitchen

The Beko pavilion at EuroCucina 2026, designed by MCA – Mario Cucinella Architects, is conceived as a habitable landscape: a continuous and fluid space that connects four differentiated brand universes under a single architectural identity.

In the center of the pavilion, theFood Tech Lab offers a hands-on culinary demonstration space by Beko engineers at the Cassinetta R&D Centre. This laboratory brings together culinary science and consumer experience, analyzing aspects such as browning, texture, moisture retention and doneness to show how performance is validated before the product reaches the kitchen. Live demos illustrate how smart technologies from across the portfolio work together in practice.

Each brand area also has aColor Zone– A selection of kitchen appliances in a distinctive color that presents color as an intentional design language beyond a simple specification, and demonstrates how integrated appliances can contribute to the overall aesthetic of the space.

During EuroCucina 2026, Beko organized a panel discussion entitled “Can a kitchen save the world?”, featuring Akın Garzanlı, CEO of Beko Europe, Mario Cucinella, the renowned architect of the Beko pavilion, and Massimo Bottura, world-renowned chef and founder of Food for Soul. The meeting focused on the role of the kitchen as a key space from a cultural, social and environmental point of view, addressing how design, technology and a vision of purpose can contribute to building a more sustainable future.

Through its integrated technologies and carefully thought-out design, Beko sets new standards in the way we live, cook and interact with our appliances. By naturally combining functionality and aesthetics, Beko reaffirms its commitment to creating a more sustainable and connected lifestyle, ensuring that the kitchens of the future are equipped to meet the changing needs of modern living.

¹Based on internal tests carried out in the laboratory with the Minerva 1.2Wallaby model, comparing energy and time consumption when simultaneously and separately cooking a complete menu (cake, roast potatoes, lasagna, pasta with chicken).

²Based on a standard 12-inch pizza, not including preheat time.

³According to TÜV Rheinland’s test report, which compared energy consumption with and without the use of artificial intelligence technology, using a non-standard test method that simulates real consumer use. Results may vary depending on conditions and usage habits.

⁴Based on a third-party test report, PowerIntense technology is compared to a reference model equipped with CornerIntense, with the Intensive 70 program.

⁵Testing conducted by Intertek on fruits and vegetables (blueberries, yellow pepper, tomato, parsley) directly exposed to light technology, compared to a refrigerator without this technology (and compared to Day 0) over a 7-day period in the crisper drawer.

⁶ Tests carried out by SGS, comparing the conservation of spinach and arugula in the Hotpoint humidity controlled vegetable drawer versus a conventional Hotpoint drawer (on average).

⁷Based on internal and third-party testing conducted on Hotpoint Minerva 1.2 Wallaby, active steaming produced up to 63% less weight loss and greater retention of vitamins A and C in carrots and broccoli, compared to fan cooking.

⁸Based on internal and third-party testing conducted on Minerva platform ovens, active steam oven cooking produced up to 63% less weight loss and greater retention of vitamins A and C in carrots and broccoli compared to fan cooking.

About Beko

backhoeis an international home appliance company with a strong global presence. It operates through subsidiaries inmore than 55 countrieswith a template ofapproximately 45,000employees and production facilities in various regions, including Europe, Asia, Africa and the Middle East.backhoehas22 brandsowned or used under limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileged, Altus, Ignis and Polar).backhoeis the largest household appliance company in Europe, with a market share (based on volumes) and consolidated turnover of €10.7 billion in 2025. Its28 R&D and Design centers and officesThey are home to more than 2,300 R&D employees worldwide and have more than 4,500 international patent applications registered to date. The company has obtained the highest score in theS&P Global Corporate Sustainability Assessment (CSA)in the household durable goods sector for the seventh consecutive year (based on results as of October 16, 2025).** The company has been recognized asthe 17thmost sustainable company on the list ofmost sustainable companies in the worldof 2025TIME magazineand Statista. Beko’s vision is ‘Respecting the world, respected around the world’.

https://www.bekocorporate.com/

*License limited to certain jurisdictions.

**The data presented belongs to Arçelik A.Ş., parent company of Beko.

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