Axi launches the campaign "My Roots" while Manchester City Women become WSL champions


/PRNewswire/ — Manchester City Women are champions of the Women’s Super League and their official commercial partner, Axi, celebrates the moment in style.

Under the direction of coach Andree Jeglertz, Manchester City Women had an exceptional campaign in the WSL, displaying direct and explosive football that set a standard unattainable for the rest of the league. Week after week, they exceeded their own expectations, and when the title came, no one was surprised. They had earned it.

Today, Axi has launched My Rootsa new campaign celebrating WSL champions, and has announced a significant donation to the City Girls Programme, run by City in the Community, the official charity of Manchester City Football Club.

A campaign focused on the women who made it possible

My Roots is based on the shared belief that great performance is achieved through preparation, perseverance and the courage to compete when it matters most, values ​​that have always united Axi and Manchester City. As the club’s official commercial partner, Axi has been part of this journey from the beginning.

Julie Sharova, Global Marketing Director of Axi, stated:

“Manchester City Women are WSL champions and have more than earned that title. There is something about this team – their attitude, the high standards they set for themselves, the support for each other – that directly reflects what we believe in at Axi. My Roots is our way of celebrating them. And our donation to the City Girls Program is our way of ensuring that the next generation of women in sport, business or whatever field they choose have the opportunity to create their own defining moments.”

Supporting women in sport

The City Girls Program encourages female participation in sport, develops leadership pathways and provides grassroots opportunities for women and girls across Greater Manchester. Axi’s donation reflects a collaboration that goes beyond brand image. It is a long-term commitment to the community that Manchester City represents.

Acerca de City in the Community:City in the Community is the official charity of Manchester City Football Club, promoting healthier living among the city’s young people through football across Greater Manchester. For more information, visit www.mancity.com/CITC

About Axi: Axi is a global online forex and CFD trading brand and official trading partner of Manchester City, serving clients in over 100 countries. Axi combines trading technology, training and performance-oriented programs to support traders and communities globally.

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More information: www.axi.com

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