With new artificial intelligence solutions like Amazon Bedrock, the worldwide leader in cloud computing is making the right moves to best rivals Google and Microsoft in the booming generative AI market, says CEO Justin Copie.
“There was a moment in time where we were like, ‘AWS may not be a winner in this gen AI space,’” said Copie, CEO of Innovative Solutions, a top AI solution provider and AWS partner. “It is so great to see that they are continuing to put their money where their mouth is.”
AWS touts Amazon Bedrock as the easiest way for businesses to build and scale generative AI-based applications using foundation models (FMs) from Amazon and other leading AI companies such as Anthropic.
[Related: Google Hires 5 Key Execs From AWS, Microsoft: Here’s Who]
“What’s interesting about Bedrock is, if you think about Microsoft or Google—they’re all-in on OpenAI or Google PaLM, which is their respective AI and ML models. The reality is, they’ve created a competitive issue for themselves in the market,” said Travis Rehl, senior vice president of product and services for Innovative Solutions.
“Where there’s lots of other vendors like Anthropic, AI21 Labs, Midjourney, etc.—all these well-known AI companies in the market. But now they’re competing head-to-head with their own models,” he said. “Amazon took a different tactic.”
Generative AI Market
Since the launch of ChatGPT last year by Microsoft-backed OpenAI, the IT world has been fixated on what has become known as generative AI. The largest tech powerhouses on the planet, including AWS, Microsoft and Google, are pouring millions of dollars each quarter in new R&D and go-to-market strategies for generative AI due to its ability to automate tasks and drive operational efficiencies.
Rochester N.Y.-based Innovative Solutions recently launched a new generative AI offering, Tailwinds, which enables customers to use generative AI within their applications. The plug-and-play module quickly enables any application to be AI-powered without the complexity, high cost and time associated with traditional software development. Tailwinds is based on AWS Bedrock and Anthropic Claude technologies.
Innovative Solutions is an AWS Premier Tier Services Partner that focuses on cloud optimization and AI across North America. In an interview with CRN, Innovative Solutions leaders Copie and Rehl explain why AWS’ strategy and solutions in the growing generative AI marketing are better than Microsoft and Google.
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Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at [email protected].
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