Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers,…
Author: Jenny Romanchuk
I built my backlink strategy on guest blogging — here’s exactly how it drove results
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link…
Traditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re learning how to blend both…
25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring. What are brand…
27 copywriting examples from businesses with incredible copywriters
Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those copywriting examples that make you…
How to run a marketing campaign on a tight budget [expert tips & free tools]
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than…
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…
45 landing page design examples to inspire your own
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and…
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…