If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
Author: HubSpot Staff
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…
What Were Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result…