How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result…

Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI…

What is Answer Engine Optimization (AEO) and how does it change SEO?

If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…

Automated email segmentation: Setting up for better targeting

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer…

What Were Building with Starter Story

We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If…