Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That’s where restaurant CRM…
Author: HubSpot Staff
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI…
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…
What Were Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If…
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result…