How to onboard non-technical marketers to automation tools with zero headaches

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…

The Future of Social Media [Research]: What Marketers Need to Know in 2025

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably…