/PRNewswire/ –AFX, a high-performance sovereign L1 built specifically for decentralized derivatives, announced that industry veteran Ken C has taken on the role of Head of Growth at the protocol. With this, AFX reiterates its commitment to expanding its global trading ecosystem and accelerating the use of derivatives infrastructure on the blockchain.
AFX Accelerates Global Expansion with Industry Veteran Ken C Leading Growth
Ken has over nine years of experience in traditional finance, Web3 and emerging AI technologies. He began his career leading digital product initiatives at HSBC and DBS Bank before moving into the cryptocurrency industry, where he held leadership roles at OKX, Animoca Brands and various startups. His experience includes ecosystem growth, business development, product strategy and AI-powered innovation.
Ken’s arrival at AFX comes at a pivotal time, after the protocol successfully launched its mainnet and continues to expand its decentralized derivatives ecosystem.
“As the blockchain trading infrastructure becomes more sophisticated, we expect the next wave of usage will come from trading participants seeking both performance and sovereignty,” said Ken C. “AFX is uniquely positioned to bridge this gap by providing professional-grade trading infrastructure while maintaining the transparency and self-custody that are hallmarks of decentralized finance. I look forward to helping bring this vision to a global audience.” I look forward to helping bring this vision to a global audience.”
As Head of Growth, Ken will lead global trading participant acquisition, ecosystem partnership building, user community expansion, and strategic business development initiatives. His focus areas include attracting professional trading participants, market makers and ecosystem partners, as well as strengthening AFX’s presence in key global markets.
Unlike many decentralized trading platforms based on universal blockchains, AFX functions as a standalone trading layer designed specifically for derivatives markets. The protocol combines low-latency execution, institutional-grade trading infrastructure, and transparency on the blockchain to create a new category of blockchain architectures focused on trading.
“Growth in crypto is ultimately based on trust, participation and alignment in the ecosystem,” Ken added. “Our goal is not just to acquire users, but to build a global trading community that actively helps shape the future of decentralized markets.”
This announcement reflects AFX’s strong commitment to building a sustainable and community-focused ecosystem as the protocol continues to expand its product range, liquidity network and global user base.
Information about AFX
AFX is a powerful sovereign L1 designed specifically for decentralized derivatives. By combining the fast execution of a centralized exchange with the immutable sovereignty of blockchain, AFX offers a professional Perp-DEX-Environment characterized by sub-100ms finality, institutional liquidity and unmatched capital efficiency.
Product availability varies by jurisdiction.
