/PRNewswire/ — At the IFA trade show in Berlin on September 4, CHiQ unveiled its new line of home appliances using artificial intelligence, which includes TVs, refrigerators, air conditioners and washer-dryer combos. Instead of emphasizing only technical specifications, the brand showcased how AI is being incorporated into everyday home practice, signaling a shift from technological innovation to everyday happenings. This reflects parent company Changhong’s continued focus on localization in global markets.
To meet the diverse needs of households, CHiQ incorporates artificial intelligence into an increasing number of everyday scenarios. Its range of RGB MiniLED TVs with artificial intelligence includes an integrated sports platform using artificial intelligence, which transforms a traditional screen TV into an interactive center for home fitness and community activities. The air conditioning is equipped with an artificial intelligence radar that detects the presence of people, which detects the location and habits of the users and dynamically adjusts the air flow. The AI refrigerator and laundry care system also use intelligent sensing and monitoring to help users take a more proactive approach to managing food freshness and clothing cleanliness.
On the opening day of IFA, Grundig, CHiQ’s strategic partner and premium European home appliance brand, unveiled a new product line including TVs, refrigerators, washer-dryers and air conditioners. This presentation represents a further extension of Grundig’s brand development and product strategy and indicates the new direction Grundig will take in the European and global markets.
In recent years, CHiQ has focused on simplifying everyday household chores through smart innovation. The brand introduced a virtual giant panda as an interactive AI assistant that adds warmth and personality to its smart TVs and other AI appliances, while naturally incorporating distinctive elements of Chinese culture into the user experience.
Skiing has also become another bridge connecting the CHiQ brand with the European lifestyle. In the same period, the brand strengthened its presence in Europe as the official data partner of the FIS Ski Jumping World Cup. These efforts have deepened the ties of the CHiQ brand with consumers in Europe and around the world. At the same time, the brand incorporates the speed of skiing and the untouched nature of winter sports into its products, bringing technology closer to the lifestyle of users.
Behind these initiatives lies a broader shift: CHiQ is stepping up its localization efforts. From product experiences and brand messaging to sports, culture and other aspects of local life, the company is creating more diverse touchpoints as it expands its presence in Europe. CHiQ does not limit itself to entering foreign markets, but becomes part of them, making its global expansion better adapted to the local markets in which it operates.
About CHiQ companies
CHiQ, one of the world’s leading manufacturers of consumer electronics and home appliances, is redefining industry standards with innovative products, intelligent technologies and an increasing emphasis on corporate social responsibility. Its influence on global markets, especially in Europe, is constantly growing.