/PRNewswire/ –Hisense, the world’s leading consumer electronics and home appliances brand, shares its vision of “Innovating a Brighter Life” with football fans around the world through its pitchside LED messages during the 2026 FIFA World CupTM.
Broadcast throughout tournament matches and seen by millions of spectators in stadiums and billions of television viewers around the world, these messages demonstrate Hisense’s commitment to creating technologies that enrich everyday lives. Highlighted messages include “Innovating a Brighter Life” and “The Origin of RGB MiniLED TV,” which highlight the brand’s vision and leadership in innovation in next-generation displays.
With the world’s biggest football tournament in full swing, Hisense is highlighting its flagship TV, the UXS RGB MiniLED, featuring revolutionary RGB MiniLED technology that delivers exceptional color accuracy, brightness and contrast. Designed to allow fans to experience every moment on the pitch as closely as possible, the UXS RGB MiniLED TV offers a more immersive and realistic visual experience for sports, entertainment and video games.
In addition to its innovations in the field of television, Hisense also presents its broader ecosystem dedicated to connected living. The tagline “Hisense Laser TV, Global No.1” highlights the multi-award-winning L9Q Laser TV, which delivers a giant screen viewing experience and invites the stadium ambiance into your living room. “Hisense Fridge, Smart Cooling, Fresh Living” illustrates the spirit of innovation that characterizes the PureFlat Smart range refrigerator, designed to preserve food freshness for longer and adapt to the lifestyle of modern families. Furthermore, the “Hisense Aircon, Better Air, Hisense Care” campaign highlights the Air Master air conditioner, which offers intelligent temperature regulation and improved indoor comfort thanks to advanced air management technologies.
Together, these flagship innovations illustrate how Hisense continues to combine technological advancements with everyday experiences in display, entertainment and the connected home. Thanks to his presence at the edge of the pitch as part of the “FIFA World Cup 2026” campaign™”, Hisense brings its message “Innovating a Brighter Life” to audiences around the world, showing how relevant innovation can improve the way people watch, live and connect.
About Hisense
Established in 1969, Hisense is a leading global home appliances and consumer electronics brand, operating in over 160 countries and specializing in providing quality multimedia products, home appliances and intelligent IT solutions. According to Omdia, Hisense ranks 1st worldwide in the segment of televisions of 100 inches and above (2023-Q1 2026). The originator of RGB MiniLED technology, Hisense continues to lead next-generation innovation in RGB MiniLED. As an official sponsor of the 2026 FIFA World CupMCHisense is establishing global sports partnerships to connect with audiences around the world.
