Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself.
I founded newsletter Morning Brew, which gives business updates with personality. Each send has a lighthearted, but informative, tone — a style consistent with social posts from the brand and my account. Later, I launched storyarb to drive demand for high-growth B2B businesses. My personal brand helps position the agency as a leader and piques interest in potential clients.
Of course, building a compelling, consistent personal brand is no walk in the park. That’s why I wrote this article. In this post, I’ll share a step-by-step guide with tips to help you get started. Let’s dive in.
Unlock HubSpot’s Exclusive Research & Content Library – Free Access
Please in order to proceed
An actionable guide on using LinkedIn across your business and marketing strategy.
The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.