Dell’s New As-A-Service Incentives
Dell Technologies is doubling down on its as-a-service Flex on Demand program to give channel partners more lucrative incentives than ever before.
“We all can see the momentum in the market around customer desires and trends to consume in flexible consumption models,” said Cheryl Cook, senior vice president of global partner, embedded and edge solutions marketing, in an interview with CRN. “We’ve enhanced the incentives that are all aimed at the promise we made to our partners around simple, predictable and profitable. These are going to increase the profitability around these as-a-service options through Flex on Demand. It’s a step forward in our vision to offer increased flexibility and a simplified user experience around Everything as a Service.”
Dell Technologies Chairman and CEO Michael Dell last month unveiled his plan to eventually offer all of the company’s portfolio in a consumption-based, as-a-service model with Project Apex. This push toward as-a-service is being led by Dell Financial Services’ Flex on Demand program, which has been sold in over 40 countries as Dell’s as-a-service run rate has climbed to $1.3 billion.
Darren Fedorowicz, vice president of Dell Financial Services and global channel sales, breaks down five new incentives and channel strategies that will drive partner profitability, led by a new 20 percent up-front incentive.
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