/PRNewswire/ — The 2025Chishui River Forum was held on Tuesday in Maotai Town of Renhuai City, southwest China’s Guizhou Province.
Under the motto “Interweaving Harmony”, nearly 400 representatives of renowned spirits companies and industry experts from home and abroad took part in the forum to discuss and explore the sustainable development of the global spirits industry.
Forum participants considered that the global spirits industry is currently facing common challenges such as homogeneous competition, loss of young consumer groups and pressure to achieve sustainable development.
The global baijiu industry is also facing a change that requires a more open vision and an inclusive mindset.
Industry experts opined that in the context of the deep integration of global economy and culture, joint development has become an industry consensus for the future of the spirits sector.
Deepening cross-border cooperation, promoting technological innovation, sharing industrial resources and jointly developing quality standards will give new impetus to the mutual learning of Chinese and foreign liquor cultures and promote the high-quality development of the global liquor industry.
By hosting thematic sub-forums, dialogues and other events, the Chishui River Forum 2025 facilitated industry-wide brainstorming on topics such as exploring application scenarios for the development of baijiu, engaging the Gen Z consumer group and the digital transformation of the liquor industry.
Original-Link: https://en.imsilkroad.com/p/348101.html
Video– https://mma.prnewswire.com/media/2809220/Maotai_Chishui_River_Forum.mp4