Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.)…
Tag: words
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a…
Threads now lets you manage Hidden Words separately from Instagram, set time limits |
10:57 AM PDT · June 26, 2025 Threads, Meta’s competitor to X, now has its own Hidden Words setting that operates separately from Instagram. The…
Brave words, cautious action: Inside the confidence gap defining brand communications in 2025
92% are confident1in their brand voice – but 30% fear reputational backlash if they act on it 30% of professionals feel overwhelmed multiple times a…