As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real…
Tag: Track
How Google’s New Gemini Rates Work and How to Track Your Usage
Earlier this summer, Google rolled out a bunch of upgrades to its Gemini AI apps, making them more powerful than ever. Google’s AI can now…
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your…
OpenAI’s cozy partner Cerebras is on track for a blockbuster IPO |
In the long-running saga that is Cerebras Systems’s IPO, the finish line is finally in sight. The AI chipmaker said on Monday that it is…
AEO Competitor Analysis: Track AI Answer Engine Rivals
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews don’t rank pages. They cite sources. That shift changes…
AI citation tracking: How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate…
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity,…
EDB Launches the Postgres Vitality Index to Track How Developers are Enhancing Postgres
Mar 13, 2026 By Stephanie Simone EnterpriseDB(EDB), a leading sovereign AI and data company, is launching thePostgres Vitality Index, a framework measuring the breadth and…
SpendRule raises $2M, emerges from stealth to help hospitals track spending |
Last year, Chris Heckler was coming to the end of a five-year non-compete after selling his last company, a healthcare startup. “I was sitting on…
How to track Santa Claus this Christmas Eve using AI |
If you’re a parent with young children, then you’ll probably hear this a lot on Christmas Eve: “Where’s Santa right now?” With tracking tools like…