One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer…
Tag: strategy
How to plan a seasonal marketing campaign: A 5-step strategy
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that…
How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media…
Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…