Tag: spam

Resources

Spam trigger words: How to keep your emails out of the spam folder

September 4, 2025
Jeanne Jennings
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Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.)…

Resources

Here’s why your next newsletter isn’t going to spam

August 18, 2025
Laura M. Browning
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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently…