12 social media trends marketers should watch in 2025 [new data]

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report,…

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However,…

Reddit marketing mistakes to avoid in your social media strategy

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t…

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform,…

Content pillars for social media: Reaching your audience with the content they need

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I…

The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this…

CHAI, the Social AI Platform, on Track to Hit $1.4B Valuation in 2026

CHAI, a fast-rising AI startup in Palo Alto, is rapidly emerging as the next unicorn with explosive revenue growth of 250%, surpassing industry leaders like…

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could…

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses…