How to leverage the 5 stages of the customer buying cycle for more sales

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last…

Eli Lilly sales soar 45% on weight loss drug demand, but drugmaker cuts profit outlook after cancer treatment deal

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…

Automakers report significant April sales increases amid tariff fear-buying, but the good times may not last

The Ford display is seen at the New York International Auto Show on April 16, 2025. Danielle DeVries | CNBC DETROIT — Automakers such as…

McDonald’s reports largest U.S. same-store sales decline since 2020

The logo of McDonald’s (MCD) is seen in Los Angeles, California. Lucy Nicholson | Reuters McDonald’s on Thursday reported mixed quarterly results as its U.S.…