When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19…
Tag: recession
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very…
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in…