16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout…

Lead form best practices for capturing high-quality prospects

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract…

Preparing for the Agentic AI Wave: Key Frameworks and Best Practices

With 2025 shaping to be the year of agentic AI, understanding its true utility, and present challenges, will drive its success. Pushing AI’s possibilities beyond…