Email marketing reporting: Our top best practices and tool recommendations for 2026

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a…

pcc Practice Builder™ Emerges as a Growth Engine for Medical Practices in 2026

/PRNewswire/ — As 2026 approaches, podiatrists, chiropractors, and dentists are facing a rapidly evolving digital landscape where patient decisions are made long before a phone…

Best practices for answer engine optimization (AEO) marketing teams can’t ignore

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO…

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout…

Lead form best practices for capturing high-quality prospects

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract…

Preparing for the Agentic AI Wave: Key Frameworks and Best Practices

With 2025 shaping to be the year of agentic AI, understanding its true utility, and present challenges, will drive its success. Pushing AI’s possibilities beyond…

8 generative engine optimization best practices your strategy needs

Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…