Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a…

On Assignment: Inside Recruitment Databases-How Candidates Get Found (or Missed)

As part of my On Assignment LinkedIn article series, I’ve continued to explore what candidates rarely see: the inner workings of recruitment databases and how…