When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was…
Tag: media
Media planning from the ground up: Everything you need to know
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping…
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…