Tag: media

Resources

The best social media platforms for video content in 2025 [consumer data]

May 19, 2025
Hyacinth Empinado
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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform,…

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Content pillars for social media: Reaching your audience with the content they need

May 18, 2025
Hannah Harris
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When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was…

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Media planning from the ground up: Everything you need to know

May 18, 2025
Kristen Baker
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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping…

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The 7 Types of Social Media and Pros & Cons of Each (Research)

May 18, 2025
Erica Santiago
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As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I…

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The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

May 18, 2025
Erica Santiago
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2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this…

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Social Media Engagement: How to Make Your Brand the Life of The Digital Party

May 17, 2025
Ramona Sukhraj
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Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could…

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16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

May 17, 2025
Erica Santiago
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These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses…

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Every Team Should Know Its Earned Media Value — Here’s Why

May 17, 2025
Jenny Romanchuk
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Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…

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The Future of Social Media [Research]: What Marketers Need to Know in 2025

May 17, 2025
Cassie Wilson Clark
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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably…

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Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

May 17, 2025
Jenny Romanchuk
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses,…