Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…

Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand…

Why Loop Marketing matters in 2026, according to our State of Marketing report

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate…