How Lucra raised $20M as an eSports play when every VC only wants AI

Slapping “AI” on yourstartup’spitch deck isbasically tablestakes right now. When a founderraised $20 million from Cathie Wood’s ARK Investfor an eSportsgamificationloyalty startup without those two…

Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI  |

ARK Invest Venture Fund has made its first-ever lead investment in an early-stage startup called Lucra, firm founder Cathie Wood told TechCrunch. “We feel pretty…