Why most go-to-market playbooks fail internationally — and what to do instead

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is…

COTA partners with LCP Health Analytics to advance the use of US RWD to support HTA decision making internationally

US + UK Data to Address Key Evidence Gaps in Access to Medicines , /PRNewswire/ — LCP Health Analytics is partnering with COTA to explore…