80% of Global Influentials consistently influence buying decisions

/PRNewswire/ –Ipsos, one of the world’s leading market research companies, has announced the launch of its 2025 Ipsos Global Influentials (IGI) survey which provides media…

Can music influence what we buy? To find out, I dove into the psychology of music

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the…

How Silicon Valley's influence in Washington benefits the tech elite |

Elon Musk isn’t the only tech billionaire with power over the federal agencies that regulate his businesses. Since Donald Trump took office, more than three…