AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI…

Best practices for answer engine optimization (AEO) marketing teams can’t ignore

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO…