Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…

Building systems of trust in the age of AI while staying human at heart

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with…