The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even…

Appspace Unveils Workplace Orchestration: A Fix to the Broken Experience across Digital and Physical Workplaces

Capabilities combine integrations, insights, and AI-powered actions, turning overlooked signals into outcomes that improve communication, employee recognition, and space management. , /PRNewswire/ — Too often,…

Sponsored Content: Analytics Failure isn’t a Tech Problem, it’s a Data One (and a Universal Semantic Layer is the Fix)

By Lauren O’Connor As someone who spent my early career in healthcare analytics, I’ve seen firsthand that it’s not dashboards or models that slow us…

Maisa AI gets $25M to fix enterprise AI's 95% failure rate |

A staggering 95% of generative AI pilots at companies are failing, according to a recent report published by MIT’s NANDA initiative. But rather than giving…

Why Property Managers Are Losing ROI Without Modern Inspection Software–And the Smart Way to Fix It

The Real Cost of Manual Property Inspections in Multifamily Housing , /PRNewswire/ — In the high-density world of multifamily asset management and commercial asset ownership,…