Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.…

4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Types of Emails 4 Types…