The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…

The Machinations of Data Observability at Data Summit 2025

May 14, 2025 By Sydney Blanchard Data is the cornerstone to becoming insights-driven, and data observability holds the key for business success amid increasingly complex,…

X (formerly Twitter) vs. Threads: What brands need to know [data]

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,…

The Dark Side of AI: Bias and Fairness at Data Summit 2025

While the technological hype of AI is seemingly endless and ripe with possibilities, what this excitement hides is a darker side: The ethics and bias…

Navigating Data and AI-Readiness at Data Summit 2025

May 14, 2025 By Sydney Blanchard Without high-quality, reliable data, AI and advanced analytics initiatives are doomed to fail. Being able to effectively manage data,…

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform,…

The AI Precipice: A Look at Tangible Success and Realistic Failures at Data Summit 2025’s Day 2 Keynotes

AI’s domination of the business world speaks to its capacity for transformation—both positively and negatively. Without proper preparation and planning, AI initiatives will fail to…

Do You Really Need GenAI? Use Case Considerations at Data Summit 2025

With, as Gartner predicts, generative AI (GenAI) spending to exceed all other IT spending combined, knowing exactly when to utilize—and when not to use—GenAI will…

Quest Introduces erwin Data Intelligence 15, Bringing AI Governance to Build Enterprise Data Trust

May 16, 2025 By Stephanie Simone Quest Software,a global leader in protecting critical IT assets, powering data for AI and analytics, and modernizing Microsoft and…

The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this…