Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even…
Tag: Customers
The Evolution of Software Licensing Trolls: Are Customers Losing Control?
A “software licensing troll” is a term coined by Michael Corey and Dean Bolton, cofounder and chief architect of LicenseFortress, in collaboration with Art Beeman…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood…
DATA BREACH ALERT: Edelson Lechtzin LLP is Investigating Claims on Behalf of The Rasevic Companies Customers Whose Data May Have Been Compromised
, /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims regarding an incident at The Rasevic Companies (“Rasevic…
DATA BREACH ALERT: Edelson Lechtzin LLP is Investigating Claims on Behalf of Superior Vision Service Customers Whose Data May Have Been Compromised
, /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims regarding an incident at Superior Vision Service. Superior…
Airbyte Enterprise Flex Gives Customers Full Sovereignty and Control of Their Data
Oct 2, 2025 By Stephanie Simone Airbyte, creator of the open data movement platform, is releasing Airbyte Enterprise Flex to empower customers with data sovereignty…
DATA BREACH ALERT: Edelson Lechtzin LLP is Investigating Claims on Behalf of WestJet Customers Whose Data May Have Been Compromised
, /PRNewswire/ — The law firm ofEdelson Lechtzin LLP is investigating data privacy claims regarding an incident at WestJet. WestJet learned of a data breach…
Rocket Software Provides Overview of AI Tools for MV Customers
Sep 24, 2025 Rocket Software has released a multi-part series on AI, helping MultiValue customers trust, understand, and apply AI when necessary. Advised by Mike…
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent…
DXC Transforms Meridian Energy’s Finance System, Supporting 400,000 Business and Residential Customers
Unified solution improves efficiency across procurement, finance and planning operations to help shape Meridian Energy’s future growth , /PRNewswire/ — DXC Technology (NYSE: DXC), a…