Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even…
Tag: Costing
Outdated Inventory Systems Are Costing Retailers: Info-Tech Research Group Publishes Insights on How AI Can Make a Difference
Global research and advisory firm Info-Tech Research Group has published new research insights to help retailers leverage AI effectively amidst evolving supply chain and inventory…