Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even…
Tag: buyer
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a…
Foxconn sells former GM factory to mystery buyer after failing to make EVs |
11:43 AM PDT · August 4, 2025 Foxconn has sold the former GM factory it has owned for three years after failing to stand up…
40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started…
Trump says he’s found a buyer for TikTok |
A group of “very wealthy people” is set to buy short-form video app TikTok, according to President Donald Trump. “We have a buyer for TikTok,…
Creating a B2B buyer journey map in 8 steps
What is a B2B buyer journey map? Benefits of B2B Buyer Journey Mapping How to Create a B2B Buyer’s Journey Map Putting Your Journey Map…
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce…